SEO and Digital Marketing
How we work with you
There are a number of ways you can work with internacious, to increase search visibility, to rank higher, and increase traffic to your website.
A common engagement method is a monthly SEO retainer for an agreed period (often 6 months). This way our search engine marketing services are always on, always available.
We can focus on certain SEO issues. Or you can engage internacious to create a comprehensive search engine marketing strategy – a holistic SEO campaign. Then internacious manages your ongoing SEO internet marketing strategies.
Our SEO consulting services can supply expertise that compliments in-house digital marketing teams, or we can be your digital marketing resource. We can act in the role of your SEO Manager, or provide a in-fill resource for search optimisation skills and experience gaps in resourcing. Or we can establish an outsourced search campaign based relationship. In short there is flexibility to utilise an internacious digital marketing consultant in a way that makes optimal sense for your SEO objectives.
We often work with agencies and consultants across related disciplines to provide the search engine optimisation component of their comprehensive customer engagement. Filling an SEO analyst role to bring deep experience and analysis to SEO campaigns.
Many times agencies and partners request focussed SEO deliverables. For example technical site audits, on page SEO services, backlink audits and strategy, keyword research, and competitor analysis.
We provide SEO for small business, medium-sized business, corporate, and enterprise. We know small business SEO is a core online search marketing strategy, but don’t have the needed SEO help in the business. internacious can tailor SEO packages for small business to help them compete online.
Understand Your Business
The first step is to understand your business, your vertical, and the competitive landscape you face. We also identify your goals, and get a clear sense of the metrics needed to measure reaching those goals.
Comprehensive Site Audit
After the business discovery is complete a comprehensive site audit is scheduled.
This covers every detail of your website – technical, content, link profile, local SEO if relevant – all facets of your website to discover problems, weaknesses and strengths. We uncover best-practice optimisation opportunities that comply with search engine guidelines and requirements.
Determine SEO Strategy
The recommendations coming out of your full site audit are an important part of determining your SEO strategy, along with business discovery and your business objectives.
SEO projects consist of numerous diverse tasks, so your strategy is important for staying on track, keeping all activities harnessed in the service of your site’s SEO health and online marketing objectives.
Deliver Your SEO Implementation
With your SEO strategy articulated we can move into implementing your strategy. SEO strategies are a custom plan for every client. The timeline will be carefully estimated and the strategy’s list of deliverables are assigned target dates. Expectations on when to expect results are regularly communicated.
internacious SEO Approach
Your site’s content must contain the keywords your ideal customer is typing into Google.
Well executed SEO campaigns ROI already starts to kick-in with keyword research when when you know what people are searching for – you can make the answer appear the exact moment they search for it.
There are so many factors to account for when choosing the right keywords – including search intent, search results (SERPs) types, competitive keyword analysis, and the idiosyncrasies of working with Google’s natural language processing AI interpreting and ranking your content. Speaking of content…
Google’s main directive regarding how to rank in search results is to –
Write high-quality content
Do this and you’ve accomplished the most important search engine optimisation ranking factor according to Google.
Just how you go about writing high-quality content is the challenge.
The safest route to high-quality content?
Make sure you answer the searcher’s question exactly and thoroughly. Your content is so exhaustive, relevant (on-topic), and unique (can’t find the same answers elsewhere), they have no more information requirements – their job is done. Your website has answered their search query in full – they don’t click back into Google Search to keep searching. Their search task is completely satisfied.
Match Searcher Intent to the Right Content Type
If rabbit holes don’t put you off read on – you’ll still stay invisible in Google if you also didn’t develop your content in the context of search intent and the subsequent content types of search results Google displays – matching search intent to the right content type.
Keywords matter a lot – but Google has moved beyond keywords. Google is rapidly improving their natural language processing, so now we should match keywords to topics and make topics the thematic approach to content.
One Topic per Page
Optimally Google is after an understanding of a single main topic per page. If they find other primary topics on the same page, it detracts from Google’s confidence about what they consider the page is about.
Technical SEO is the process of completing technical activities so that your website complies with what search engines want to achieve, which is to crawl, index, render, and rank pages in search.
internacious can engage with you on the basis of:
- A Technical SEO Audit to discover site issues obstructing optimal Googlebot and Bingbot crawling and indexing.
- A Technical SEO remediation project to resolve the issues discovered.
What search engines want is to understand your page. Why? To be confident they serve the best search results for any given search query. Remove issues that obstruct Google’s ability to understand your content, and optimise to increase Google’s comprehension. Your technical SEO activities create the platform for unimpeded access to your content for search engines.
It is a technical exercise to make websites search engine friendly. Technical SEO tasks include:
- Crawling, indexing, rendering – Can search robots successfully traverse your site
- Structure of Site – Navigation, URL best-practices
- Page Speed
- Schema Markup – Structured data is described by Google as helping them to understand your site. Can only help.
- Mobile – Reflect mobile-first reality.
- SSL – HTTPS
- Duplicate content, tags, elements, canonicalization
- Status Codes – 301, 302, 404, 410. Redirects and broken links
- Replatforming, migrations
- Google Webmaster Guidelines compliance
- All tasks that help Google understand the pages on your website
Everything matters in SEO. We accomplish many discrete technical tasks which together build results reflected in increased search visibility, traffic, and sales.
Link building remains a short-listed critical ranking factor. Even with the evolving natural language processing capabilities of search engines, leading to the increased importance of great content. The narrative you create in your content is what attracts sharing and links. Story plus go-to content.
Backlink Relevance and Quality
If links to your website are from relevant authoritative websites, they are regarded by Google as a vote of confidence. The more “quality” backlinks to your website, the more trustworthy your website is – according to Google. Link building remains an important part of increasing search visibility.
internacious can help you gain links to your site from sites regarded by Google as expert, authoritative, and trustworthy.
Once again your content development strategy leads the way. The best way to have other sites link to you is create content that really is worth linking to and sharing.