Local SEO Services

Why focus on local search marketing?

Local search for your products and services creates immediate opportunities for local businesses.

If your business surfaces in search results at the same moment a local customer is searching – your opportunity to reach that customer is dramatically amplified because of your proximity and heightened relevance.

46% of all Google searches are looking for local businesses, products, or services.

76% of those who search for something nearby visit a business within a day.

Google found in a study with over 5000 mobile users that four in five consumers want search ads to be customized to their city, post code, or immediate surroundings.

Intent to purchase is higher with mobile search compared to desktop. 30% of mobile searches results in a purchase. As the trend to mobile search grows, the intent to shop locally grows.

The search results for local businesses are at or near the top of the search results page just under the Map, and before any organic search results. This matters a lot! Organic regular search results are getting pushed further down the page.

People use search to learn about local businesses more than any other source. The Yellow Pages has been overtaken by local search – mostly on mobile, and critically for your business physically nearby.

What do Local Search Results look like?

Search locally and check out the Google search results. The 3 business listings below the map (“map pack”) at the top of the Google search results page are called the “local pack”. This local businesses block of search results are the first search listings you’ll see that are NOT advertisements.

Google Local Search - Local search map pack.

While searching locally – look for their business profile (a business information box very similar to a Knowledge Panel). This business information turns up on the right hand side on the desktop, or as an information box about the business inline in mobile search.

If your business is local and does not show up in search results under the map, or you can’t see an information box containing what Google knows about your business – contact us for free, actually useful advice on how to fix.

The one thing you should do right now to kickstart showing up in Google for searchers close by?

Short answer: Register/claim your business profile here. https://business.google.com

Do you serve local customers at your location? Or run a services business, and travel to customer locations up to 2 hours away?

Your Google My Business Business profile is critically important to your local SEO optimization strategy. It’s the foundation for your local online marketing.

Creating and populating your Google My Business profile is the first step to turning up in local search results and on Google Maps. Local SEO optimization is an ongoing activity, but relies heavily on this dependency.

What is the Local Search Opportunity?

From Whitespark’s 2020 study of 800,000 Google My Business Listings across 70 categories in 100 cities in the U.S. and Canada (let’s run with the principle there are take-aways for Australian local search strategies).

  • 96% of businesses are not using Google Posts
  • 70% of businesses do not have Q&A on their listings
  • 1,000’s of businesses with left questions from potential leads/customers unanswered
  • Only 49% of businesses have claimed their Google My Business listing
  • The majority of businesses have less than 10 reviews

How can internacious help with your Local Search Marketing?

Local businesses are learning quickly – local search marketing is cost effective and efficient. Relevance is baked into search. A match between local search intent and your business is hard to beat compared with other marketing channels.

The events of 2020 have accelerated the adoption of local search to the point where we all rely primarily on Google, Bing, and other search engines for – everything.

internacious can help your business with the week-to-week and month-to-month local SEO activities that make a real data-based difference to your local and organic search position and search results visibility.

Those local SEO tasks include:

  • A Reviews strategy
  • Google Posts
  • Reputation management
  • Link Building
  • Google my Business business profile claiming and optimization – adding all business details, categories, URLs, photos, services, products, Q&A’s – utilizing all Google my Business features
  • Organic search engine optimization best-practice measures

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